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Marketing includes research, product development and promotion. Research is a critical component of a marketing strategy. Understanding your customers and how your products fit into the market impact what you produce and promote. Customer research helps companies identify the best market segments to go after and the benefits they seek. Product research helps you develop products that align with customer interests and have features and benefits that differentiate them from competitors. In your strategy, you need to outline which types of research you will use and how it will impact your overall marketing efforts.

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  • Marketing includes research, product development and promotion.
  • Research is a critical component of a marketing strategy.
  • Understanding your customers and how your products fit into the market impact what you produce and promote.
  • Customer research helps companies identify the best market segments to go after and the benefits they seek.
  • Product research helps you develop products that align with customer interests and have features and benefits that differentiate them from competitors. Marketing includes research, product development and promotion. Research is a critical component of a marketing strategy. Understanding your customers and how your products fit into the market impact what you produce and promote. Research is a critical component of a marketing strategy. Understanding your customers and how your products fit into the market impact what you produce and promote.
  • In your strategy, you need to outline which types of research you will use and how it will impact your overall marketing efforts.
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